How personality traits and intrinsic personal characteristics influence the consumer's choice of reduced-calorie food
Nowadays, the consumption of low-calorie foods is being taken into account as a tool for reducing the incidence of certain nutrition-related health disorders. In this context, several factors were used to model low-fat (LF), low-sugar (LS) and high-calorie (HC) food consumption behavior. These factors were: personality traits (neuroticism and conscientiousness), food choice motives (health and weight control) and intrinsic personal characteristics such as self-esteem and satisfaction with life. The results indicate a good fit for the proposed model. Weight control was the best predictor of consumption of this kind of product, and health was a less strong predictor. In addition, correlations between the constructs indicated that LF and LS had the strongest correlation with each other and with weight control (p < 0.01). Surprisingly, the correlation between health and LF and LS product consumption was low. As regards differences in gender, women showed more concern about weight control, as expected.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | artículo biblioteca |
| Published: |
Elsevier BV
2012-12
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| Subjects: | Personality traits, Low-calorie-reduced fat, Low-calorie-reduced sugar, Self-esteem, Satisfaction with life, HealthWeight control, |
| Online Access: | http://hdl.handle.net/10261/333546 |
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