Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis
12 pages, 8 figures, 7 tables.-- Printed version published in December 2010.
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| Main Authors: | , |
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| Format: | artículo biblioteca |
| Language: | English |
| Published: |
Elsevier
2010-09-21
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| Subjects: | New product development, Sorting, Projective mapping, Flash profile, Repertory grid, Quantitative descriptive analysis, Sensory, Consumers, |
| Online Access: | http://hdl.handle.net/10261/28875 |
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