Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis

12 pages, 8 figures, 7 tables.-- Printed version published in December 2010.

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Bibliographic Details
Main Authors: Moussaoui, Karima A., Varela, Paula
Format: artículo biblioteca
Language:English
Published: Elsevier 2010-09-21
Subjects:New product development, Sorting, Projective mapping, Flash profile, Repertory grid, Quantitative descriptive analysis, Sensory, Consumers,
Online Access:http://hdl.handle.net/10261/28875
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