Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis
12 pages, 8 figures, 7 tables.-- Printed version published in December 2010.
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| Format: | artículo biblioteca |
| Language: | English |
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Elsevier
2010-09-21
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| Subjects: | New product development, Sorting, Projective mapping, Flash profile, Repertory grid, Quantitative descriptive analysis, Sensory, Consumers, |
| Online Access: | http://hdl.handle.net/10261/28875 |
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dig-iata-es-10261-288752016-02-16T08:33:45Z Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis Moussaoui, Karima A. Varela, Paula New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers 12 pages, 8 figures, 7 tables.-- Printed version published in December 2010. Consumer’s voice is crucial for new product development. One way to capture it is to ask consumers to describe products and to quantify their perception of this description. In this context four profiling methods; sorting, projective mapping, flash profile and repertory grid method (RGM) were explored among target consumers of hot beverages in two European countries (UK and France) with the assumption that meaningful sensory descriptors can be generated and quantified, and that product maps can ultimately be drawn. A quantitative descriptive analysis was also performed with a trained panel and its outcomes were used as a basis for comparison. Results showed that consumers were able to describe and quantify product differences, that their perception was similar on a cross-country level, that trained panel maps translated well consumers’ description, and that flash profiling and RGM were more suitable for such a task as they generate a rich vocabulary and more accurate maps. However, when describing complex attributes as mouthfeel or afterfeel, the consumers’ description was not enough detailed or not consensual. Peer reviewed 2010-11-03T11:10:35Z 2010-11-03T11:10:35Z 2010-09-21 artículo http://purl.org/coar/resource_type/c_6501 Food Quality and Preference 21 (8): 1088-1099 (2010) 0950-3293 http://hdl.handle.net/10261/28875 10.1016/j.foodqual.2010.09.005 en http://dx.doi.org/10.1016/j.foodqual.2010.09.005 open Elsevier |
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New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers |
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New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers Moussaoui, Karima A. Varela, Paula Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| description |
12 pages, 8 figures, 7 tables.-- Printed version published in December 2010. |
| format |
artículo |
| topic_facet |
New product development Sorting Projective mapping Flash profile Repertory grid Quantitative descriptive analysis Sensory Consumers |
| author |
Moussaoui, Karima A. Varela, Paula |
| author_facet |
Moussaoui, Karima A. Varela, Paula |
| author_sort |
Moussaoui, Karima A. |
| title |
Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| title_short |
Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| title_full |
Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| title_fullStr |
Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| title_full_unstemmed |
Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| title_sort |
exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis |
| publisher |
Elsevier |
| publishDate |
2010-09-21 |
| url |
http://hdl.handle.net/10261/28875 |
| work_keys_str_mv |
AT moussaouikarimaa exploringconsumerproductprofilingtechniquesandtheirlinkagetoaquantitativedescriptiveanalysis AT varelapaula exploringconsumerproductprofilingtechniquesandtheirlinkagetoaquantitativedescriptiveanalysis |
| _version_ |
1777669960454111232 |