A review of alternative approaches to promotion campaign budgeting
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Format: | Texto biblioteca |
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1971
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Subjects: | ESN TFP, FOODS, EXPENDITURE, ADVERTISING, BUDGETS, PRODUCT DEVELOPMENT, ECONOMICS, PRODUIT ALIMENTAIRE, DEPENSE, PUBLICITE, BUDGET, DEVELOPPEMENT DE PRODUIT, ALIMENTOS, GASTOS, PUBLICIDAD, PRESUPUESTO, DESARROLLO DE UN PRODUCTO, ECONOMIE, ECONOMIA, |
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