Heuristic method for eliciting group metaphors
Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).
Saved in:
Main Author: | |
---|---|
Format: | Documento de conferencia biblioteca |
Language: | eng |
Published: |
2016
|
Subjects: | PENSAMIENTO, GRUPO, ETICA EMPRESARIAL, METAFORA, CULTURA ORGANIZACIONAL, |
Online Access: | https://repositorio.uca.edu.ar/handle/123456789/10047 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Summary: | Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish). |
---|