“Olá! Estás a ouvir-me?” An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English

This paper focuses on health literacy and readability analysis as a guide for enhancing health information. Based on a selection of Internet-derived health and well-being materials, we show that the information available in both Portuguese and English is at a level likely to be too complex for the general population to understand. We also show a possible formula for adapting enabling the SMOG readability analysis tool so that it can be applied to information written in Portuguese and conclude the paper with a research agenda to help inform practice and policy debate.

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Bibliographic Details
Main Authors: Dahl,Stephan, Eagle,Lynne, Souza,Victor
Format: Digital revista
Language:English
Published: INDEG-IUL - ISCTE Executive Education 2017
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S1645-44642017000300005
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Description
Summary:This paper focuses on health literacy and readability analysis as a guide for enhancing health information. Based on a selection of Internet-derived health and well-being materials, we show that the information available in both Portuguese and English is at a level likely to be too complex for the general population to understand. We also show a possible formula for adapting enabling the SMOG readability analysis tool so that it can be applied to information written in Portuguese and conclude the paper with a research agenda to help inform practice and policy debate.