Culture as window dressing? A threefold methodological framework for researching the locality of Netflix series
Considering the implications of Netflix’s role as a content producer for cultural diversity in Europe, this methodological article investigates how to define and measure the locality of Netflix Originals. We employ a threefold methodological study based on industry data analysis, audience reception research, and content analysis. This replicable and scalable methodological design provides a solid analytical framework for future studies examining Netflix Originals from the normative perspective of cultural diversity. Demonstrating the steps of our exploratory study, we also find that Netflix’s locally-produced but globally-oriented content uses culture as window dressing, warranting further research.
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| Main Authors: | , , |
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| Format: | Article/Letter to editor biblioteca |
| Language: | English |
| Subjects: | Netflix, audience reception, content analysis, cultural diversity, industry data analysis, local content, |
| Online Access: | https://research.wur.nl/en/publications/culture-as-window-dressing-a-threefold-methodological-framework-f |
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| Summary: | Considering the implications of Netflix’s role as a content producer for cultural diversity in Europe, this methodological article investigates how to define and measure the locality of Netflix Originals. We employ a threefold methodological study based on industry data analysis, audience reception research, and content analysis. This replicable and scalable methodological design provides a solid analytical framework for future studies examining Netflix Originals from the normative perspective of cultural diversity. Demonstrating the steps of our exploratory study, we also find that Netflix’s locally-produced but globally-oriented content uses culture as window dressing, warranting further research. |
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