The Fine Line between Nudging and Nagging
This study assesses if nudges in the form of informational videos sent via WhatsApp are effective in boosting take-up rates among vulnerable populations, specifically in the context of a regularization program for Venezuelan forced migrants in Colombia. The study randomly assigned 1,375 eligible migrants to receive one of three informational videos or be in a control group. The videos aimed at solving issues related to awareness, trust, and bottlenecks in the step-by-step registration. The main results indicate that program take-up rates for individuals who received any video were eight percentage points lower compared to the control group. The effects are mostly driven by the treated individuals who received the links but did not watch the videos, who are older, busier, and have less internet access relative to other treated individuals. Additionally, the study evaluates the effectiveness of iterative WhatsApp surveys in collecting data from hard-to-reach populations. It finds that while iterative WhatsApp surveys had low retention rates, iterative contacts helped to reduce attrition. Furthermore, switching behaviors from nonresponse to response were common after iterative contact attempts.
| Main Authors: | , , |
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| Format: | Working Paper biblioteca |
| Language: | English English |
| Published: |
World Bank, Washington, D.C.
2023-10-17
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| Subjects: | REFUGEES, REPRODUCEABLE RESEARCH, AMNESTIES, PROGRAM TAKE-UP RATE, WHATSAPP INFORMATIONAL VIDEO DISTRIBUTION, FORCIBLY DISPLACED PEOPLE, REGULAR EMPLOYMENT, |
| Online Access: | http://documents.worldbank.org/curated/en/099056510112312194/IDU0f51680c00611904d4908d0a06b750ed004b1 https://openknowledge.worldbank.org/handle/10986/40477 |
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| Summary: | This study assesses if nudges in the
form of informational videos sent via WhatsApp are effective
in boosting take-up rates among vulnerable populations,
specifically in the context of a regularization program for
Venezuelan forced migrants in Colombia. The study randomly
assigned 1,375 eligible migrants to receive one of three
informational videos or be in a control group. The videos
aimed at solving issues related to awareness, trust, and
bottlenecks in the step-by-step registration. The main
results indicate that program take-up rates for individuals
who received any video were eight percentage points lower
compared to the control group. The effects are mostly driven
by the treated individuals who received the links but did
not watch the videos, who are older, busier, and have less
internet access relative to other treated individuals.
Additionally, the study evaluates the effectiveness of
iterative WhatsApp surveys in collecting data from
hard-to-reach populations. It finds that while iterative
WhatsApp surveys had low retention rates, iterative contacts
helped to reduce attrition. Furthermore, switching behaviors
from nonresponse to response were common after iterative
contact attempts. |
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