Training Microentrepreneurs over Zoom
Standard in-person business training programs are costly and difficult to scale to the millions of microenterprises in the developing world. The authors conducted an experiment to test the feasibility, cost-savings, and impact of delivering live training sessions over Zoom to microentrepreneurs in Mexico and Guatemala. This paper demonstrates that it is now feasible to recruit and train self-employed women online, covering a wide geographic area, with few technology issues. However, the cost savings over in-person classes are less than expected. Training improved business practices and performance over two months, but the impacts had dissipated within six months.
| Main Authors: | , , , |
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| Format: | Working Paper biblioteca |
| Language: | English English |
| Published: |
Washington, DC: World Bank
2023-09-27
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| Subjects: | BUSINESS TRAINING, MICROENTERPRISES, DIGITAL DELIVERY, ADULT REMOTE LEARNING, REMOTE SKILL TRAINING EFFECTIVENESS, |
| Online Access: | http://documents.worldbank.org/curated/en/099553009262338447/IDU0c11dae2102d74046a008e9a0b46f0e4bd0e5 https://openknowledge.worldbank.org/handle/10986/40409 |
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| Summary: | Standard in-person business training
programs are costly and difficult to scale to the millions
of microenterprises in the developing world. The authors
conducted an experiment to test the feasibility,
cost-savings, and impact of delivering live training
sessions over Zoom to microentrepreneurs in Mexico and
Guatemala. This paper demonstrates that it is now feasible
to recruit and train self-employed women online, covering a
wide geographic area, with few technology issues. However,
the cost savings over in-person classes are less than
expected. Training improved business practices and
performance over two months, but the impacts had dissipated
within six months. |
|---|