Signaling and Technological Marketing Tools for Exporters

Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and review of financial statements) and Internet tools (email and website) on export frequency and intensity of firms in developing countries. Using data from the World Bank s Enterprise Survey, the author finds that productivity, size, foreign ownership, International Standards Organization certification, and the use of Internet tools have positive effects on the probability of exporting and on the intensive margin of trade. International Standards Organization certified firms are 22 percent more likely to be exporters, whereas firms that use their own website to communicate with clients and suppliers increase the likelihood they export by 11 percent. Among exporting firms, those that are International Standards Organization certified sell 41 percent more abroad than firms that are not certified. Firms that use email sell 31 percent more in foreign markets than exporting firms that do not.

Bibliographic Details

Main Author:	Ferro, Esteban
Language:	English
Published:	2011-01-01
Subjects:	ACCESS TO THE INTERNET, ADVERTISEMENT, ADVERTISING, ASYMMETRIC INFORMATION, BOOK VALUE, BRAND, BRAND NAME, BUSINESS ENVIRONMENT, BUSINESSES, BUYERS, CAPABILITIES, CAPABILITY, CAPITAL EXPENDITURES, CERTIFICATES, COMPETITIVENESS, COMPETITORS, CONSTANT RETURNS TO SCALE, CONSUMERS, CORPORATIONS, CORRECT ESTIMATES, COUNTRY OF ORIGIN, CUSTOMS, DEVELOPMENT ECONOMICS, DEVELOPMENT POLICY, DISTRIBUTION CHANNEL, DOMESTIC MARKET, DOMESTIC MARKETS, E-BUSINESS, ECONOMIC ACTIVITY, ECONOMIC RESEARCH, EFFICIENT MARKET, EMPLOYMENT, ENTERPRISE SURVEY, ENTERPRISE SURVEYS, EQUILIBRIUM ANALYSIS, EQUIPMENT, EXPECTED VALUE, EXPENDITURE, EXPORT GROWTH, EXPORT MARKET, EXPORT MARKETS, EXPORT PROMOTION, EXPORTS, FIRMS, FIXED COSTS, FOREIGN COMPANY, FOREIGN MARKETS, FREE PRESS, GLOBAL SUPPLY CHAIN, GUARANTEE OF QUALITY, INDEXATION, INTERMEDIATE GOODS, INTERNATIONAL BUSINESS, INTERNATIONAL COMPETITIVENESS, INTERNATIONAL MARKETS, INTERNATIONAL STANDARDS, INTERNATIONAL TRADE, INVENTORY, INVENTORY MANAGEMENT, LABOR PRODUCTIVITY, LICENSE, LICENSES, LIMIT PRICING, LOTTERY, MANAGEMENT SYSTEM, MANUFACTURING, MARGINAL PRODUCT, MARKET INFORMATION, MARKET OPPORTUNITIES, MARKET ORIENTATION, MARKETING, MARKETPLACE, MISSING DATA, NATIONAL INCOME, NEW TECHNOLOGY, OPEN ACCESS, OWNERSHIP STRUCTURE, PERSONAL DATA, POLITICAL ECONOMY, POSITIVE EFFECTS, PRODUCT QUALITY, PRODUCTION COSTS, PRODUCTION FUNCTION, PRODUCTION FUNCTIONS, PRODUCTION PROCESS, PRODUCTIVITY, PROSPECTIVE CUSTOMERS, PURCHASING, QUALITY MANAGEMENT, REGRESSION ANALYSIS, RELIABILITY, RESULT, RESULTS, SEARCH COSTS, SEARCH ENGINES, SIGNALING, SUNK COSTS, SUPPLIER, SUPPLIERS, SUPPLY CHAINS, SYSTEM REQUIREMENTS, TECHNOLOGY TOOLS, TELECOMMUNICATIONS, TOTAL FACTOR PRODUCTIVITY, TOTAL OUTPUT, TOTAL SALES, TRADE FACILITATION, TURNOVER, USES, VALUE ADDED, WAGES, WEB, WEB HOSTS, WORLD MARKET,
Online Access:	http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312 https://hdl.handle.net/10986/3318
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