Uganda Clean Cooking Behavioral Diagnostic
This report integrates primary and secondary research with COM-B (Capability, Opportunity, Motivation – Behavior) theoretical framework for understanding and effecting behavior change and consumer decisions on usage of efficient biomass stoves. Organized around seven themes — awareness, consumer finance, trust, access, understanding, product features, and gender — the report presents the outcomes of stakeholder interviews, consumer focus groups, and household surveys aimed at gaining a deeper understanding of the factors that determine perception of improved stoves and drive consumer decisions. It then proposes behavioral levers that the authors believe may increase the likelihood of uptake of efficient stoves and that can be ultimately used to maximize effectiveness of marketing by the private sector, design awareness campaigns, and sharpen the focus of development projects. The report primarily focuses on issues around improvement of biomass fuel usage efficiency and does not directly consider alternate cooking solutions, which might merit a more comprehensive review.
| Main Author: | |
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| Format: | Technical Paper biblioteca |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | BEHAVIOR MODIFICATION, AWARENESS, CONSUMER FINANCE, GENDER, COOKING TECHNOLOGY, CLEAN ENERGY, LIQUIFIED PETROELUM GAS, |
| Online Access: | http://documents.worldbank.org/curated/en/270681549914168312/Uganda-Clean-Cooking-Behavioral-Diagnostic https://hdl.handle.net/10986/31283 |
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| Summary: | This report integrates primary and
secondary research with COM-B (Capability, Opportunity,
Motivation – Behavior) theoretical framework for
understanding and effecting behavior change and consumer
decisions on usage of efficient biomass stoves. Organized
around seven themes — awareness, consumer finance, trust,
access, understanding, product features, and gender — the
report presents the outcomes of stakeholder interviews,
consumer focus groups, and household surveys aimed at
gaining a deeper understanding of the factors that determine
perception of improved stoves and drive consumer decisions.
It then proposes behavioral levers that the authors believe
may increase the likelihood of uptake of efficient stoves
and that can be ultimately used to maximize effectiveness of
marketing by the private sector, design awareness campaigns,
and sharpen the focus of development projects. The report
primarily focuses on issues around improvement of biomass
fuel usage efficiency and does not directly consider
alternate cooking solutions, which might merit a more
comprehensive review. |
|---|