El nuevo rumbo del marketing : un gran giro en la concepción del mercado /
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| Main Authors: | , |
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| Format: | Texto biblioteca |
| Language: | spa |
| Published: |
Madrid : McGraw-Hill,
1991
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| Subjects: | MARKETING, MERCADO, CLIENTES, PUBLICIDAD, OGILVY DAVID, MCDONALD'S, MARKETING INDIVIDUALIZADO, VENTAS, VOLKWAGEN, MAXIMARKETING, |
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