Marketing Jamaican small business products: a guide

The document is a simplified guide to marketing small business products, intended for micro-entrepreneurs who want to learn about markerting, but find existing material too difficult. It was also prepared for trainers (extensionists, field officers and promoters). Two other manuals complete the series: 1) Operating a small business in Jamaica: A guide; 2) Starting and financing a small business in Jamaica: A guide. (MIBA)

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Bibliographic Details
Main Authors: 14609 Ministry of Agriculture, Kingston (Jamaica), 97 IICA, Kingston (Jamaica)
Format: Texto biblioteca
Language:eng
Published: Kingston (Jamaica) 1986
Subjects:EXPLOTACION EN PEQUENA ESCALA, GESTION, MERCADEO, JAMAICA, AGRICULTURA,
Online Access:https://repositorio.iica.int/bitstream/handle/11324/11166/BVE20078312i.pdf?sequence=1&isAllowed=y
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Description
Summary:The document is a simplified guide to marketing small business products, intended for micro-entrepreneurs who want to learn about markerting, but find existing material too difficult. It was also prepared for trainers (extensionists, field officers and promoters). Two other manuals complete the series: 1) Operating a small business in Jamaica: A guide; 2) Starting and financing a small business in Jamaica: A guide. (MIBA)