Agricultura orgánica. Memoria sobre el simposio centroamericano
Little by little, marketing of organic products in Europe is making its way towards a wider market, in opposition with the ideological image it has carried throughout its development since the end of the 1960's. Today, one can consider an organic product as a high range conventional product with its specificities in terms of intrinsic quality, in respect with national and European law. Indeed, in order to preserve this identity, these regulations have been officialized and made stricter over the past four years. If, in the past, an organic product could mostly be found on open air markets and in specialized retail shops, it is now penetrating large distribution networks (supermarkets) and at different levels in each member state. This logically implies higher offer in terms of volume and range of products. This is why Pro Natura, the second largest French wholesaler of organic fruits and vegetables, has decided to develop a project in Costa Rica. Throughout the year, Pro Natura offers a range of 60 to 90 products. Increasing competition requires a better control of the supply and reduction of intermediaries. As of today, supply of tropical fruits to Pro Natura was through importers in Europe. Early 1994, the decision to work in Costa Rica was made. An important project with Swedish instancies and Costarican actors was put up. The main ideas being the transfer of our knowhow in terms of import/marketing; the knowledge from our Costarican partners in production, but also full assistance in putting up a national organic certification with EEC equivalence and a preference to work with small farmers. This implied the creation and development of a company in Costa Rica to treat the operations from production to the sending of the goods with all of the actions in between (quality control, packaging, logistics, ...)
| Main Authors: | , , , , |
|---|---|
| Format: | biblioteca |
| Published: |
San José (Costa Rica)
1995
|
| Subjects: | AGRICULTURA ORGANICA, PRODUCTOS, IMPORTACIONES, COMERCIO EXTERIOR, TECNICAS DE PREDICCION, EUROPA, COSTA RICA, |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Little by little, marketing of organic products in Europe is making its way towards a wider market, in opposition with the ideological image it has carried throughout its development since the end of the 1960's. Today, one can consider an organic product as a high range conventional product with its specificities in terms of intrinsic quality, in respect with national and European law. Indeed, in order to preserve this identity, these regulations have been officialized and made stricter over the past four years. If, in the past, an organic product could mostly be found on open air markets and in specialized retail shops, it is now penetrating large distribution networks (supermarkets) and at different levels in each member state. This logically implies higher offer in terms of volume and range of products. This is why Pro Natura, the second largest French wholesaler of organic fruits and vegetables, has decided to develop a project in Costa Rica. Throughout the year, Pro Natura offers a range of 60 to 90 products. Increasing competition requires a better control of the supply and reduction of intermediaries. As of today, supply of tropical fruits to Pro Natura was through importers in Europe. Early 1994, the decision to work in Costa Rica was made. An important project with Swedish instancies and Costarican actors was put up. The main ideas being the transfer of our knowhow in terms of import/marketing; the knowledge from our Costarican partners in production, but also full assistance in putting up a national organic certification with EEC equivalence and a preference to work with small farmers. This implied the creation and development of a company in Costa Rica to treat the operations from production to the sending of the goods with all of the actions in between (quality control, packaging, logistics, ...) |
|---|