Pricing: concepts and methods for effective marketing

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Bibliographic Details
Main Author: Gabor, A.
Format: Texto biblioteca
Language:
Published: England Gower Publishing Company Limited 1988
Subjects:MARKETING, PRICE FIXING, PRICE POLICIES, COMMERCIALISATION, FIXATION DES PRIX, POLITIQUE DES PRIX, MERCADEO, FIJACION DE PRECIOS, POLITICA DE PRECIOS,
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