Metaphors MBA students live by @organizations

Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator of cognitive linguistics, He says that for being truly rational,…. we need to go against cognitive slavery… And what is this about? /.../ But now Let’s reveal some metaphors that I have inferred as meaningful and characteristics to the MBA Student`s mindset May be, these metaphors are enslaving our students in their decision making skills..."

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Bibliographic Details
Main Author: Preziosa, María Marta
Format: Documento de conferencia biblioteca
Language:spa
Published: Association of MBAs 2018
Subjects:ESTUDIANTES UNIVERSITARIOS, MBA, TOMA DE DECISIONES, EMPRESA, RELACIONES LABORALES, ETICA EMPRESARIAL, ETICA PROFESIONAL, PODER,
Online Access:https://repositorio.uca.edu.ar/handle/123456789/10313
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