Strategic planning for dairy cattle: SWOT analysis applied to a property of a farmers' association in Dracena, São Paulo state, Brazil
The sector of milk production in Brazil is very heterogeneous (high-tech in large scale X family properties). This study aimed to develop a diagnostic as a basis for a strategic plan to face the challenges inherent in operating a dairy farm in property of a farmers' association in Dracena, São Paulo, Brazil. It was observed that the association needs a more efficient guidance in the marketing, production and finance areas, not to compromise the search for new markets and continued growth in activity.
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| Main Authors: | , |
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| Format: | Digital revista |
| Language: | English |
| Published: |
Universidade Católica Dom Bosco
2015
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| Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1518-70122015000100010 |
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