Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on.
Saved in:
| Main Author: | |
|---|---|
| Format: | Digital revista |
| Language: | English |
| Published: |
Centro em Rede de Investigação em Antropologia - CRIA
2015
|
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|