The globalization strategy of a chinese multinational: Huawei in Mexico
Abstract: Huawei, a multinational company from China, represents a form of globalization that differs from classical internationalization patterns. it began operations in Mexico only 14 years after its founding in China; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observations that took place during 2014, outlines a general description of Huawei's internationalization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.
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| Main Authors: | , |
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| Format: | Digital revista |
| Language: | English |
| Published: |
El Colegio de la Frontera Norte A.C.
2016
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| Online Access: | http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S0187-73722016000200035 |
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