Modeling service brand equity through cognition and emotions : an examination of aspects driving customers knowledge
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| Main Author: | |
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| Format: | Theses biblioteca |
| Published: |
2015-02-26
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| Subjects: | Consumer satisfaction, > Trinidad and Tobago, > Evaluation, Brand name products, > Trinidad and Tobago, > Management, Brand loyalty, Banks and banking, > Customer services, > Trinidad and Tobago, Marketing, > Management, |
| Online Access: | http://hdl.handle.net/2139/39823 |
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