Tegen welke prijs? : Effect van informatie over de Echte Prijs op aankoopgedrag: een real-life experiment
An experiment was conducted in a supermarket with the aim of testing purchasing behaviour when consumers have different information: to what extent is the consumer’s choice when buying fruits and vegetables influenced by different types of information about the true price of products? In the experimental conditions, the extra information played into the redistribution of the extra funds or the social status that buying true price products can give the buyer. The study shows no effects of the intervention on purchasing behaviour. However, there are indications that we cannot or should not interpret these findings as strongly as they might appear at first glance and some factors do play a role in purchase intention.
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| Main Authors: | , , , |
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| Format: | External research report biblioteca |
| Language: | Dutch |
| Published: |
Wageningen Economic Research
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| Subjects: | Life Science, |
| Online Access: | https://research.wur.nl/en/publications/tegen-welke-prijs-effect-van-informatie-over-de-echte-prijs-op-aa |
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