What is normal to do? : social norms as determinants of consumer decision making
Social norms are major drivers of human behaviour and crucial in consumer decision making. Consumers often take expectations and behaviour of others into consideration when they decide what is appropriate and social norms thus profoundly influence their preferences and behaviour.
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| Format: | Doctoral thesis biblioteca |
| Language: | English |
| Subjects: | attitudes, consumer attitudes, consumer behaviour, consumer preferences, decision making, human behaviour, peer influence, thinking, besluitvorming, consumentengedrag, consumentenvoorkeuren, denken, houding van consumenten, invloed van generatiegenoten, menselijk gedrag, |
| Online Access: | https://research.wur.nl/en/publications/what-is-normal-to-do-social-norms-as-determinants-of-consumer-dec |
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