Economy, market and chain

In their pursuit of growth and professionalisation, the Dutch organic sector focuses primarily on market development. But how do you stimulate the market for organic foods? This is the subject of many research projects concerning market, consumer preferences and the supply chain. These projects focus specifically at consumer purchasing behaviour, product development, supply chain formation and minimising cost price. As a rule, this research takes place in close cooperation with chain actors

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Bibliographic Details
Main Authors: Sukkel, W., Hommes, M.
Format: Part of book or chapter of book biblioteca
Language:English
Published: Wageningen UR
Subjects:consumer behaviour, market economics, marketing techniques, organic farming, organic foods, biologische landbouw, biologische voedingsmiddelen, consumentengedrag, marketingtechnieken, markteconomie,
Online Access:https://research.wur.nl/en/publications/economy-market-and-chain
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