Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference
Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their efforts regarding sustainability.
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| Format: | External research report biblioteca |
| Language: | English |
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LEI
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| Subjects: | consumer behaviour, consumers, corporate social responsibility, food marketing, organic foods, supermarkets, sustainability, biologische voedingsmiddelen, consumenten, consumentengedrag, duurzaamheid (sustainability), maatschappelijk verantwoord ondernemen, marketing van voedingsmiddelen, supermarkten, |
| Online Access: | https://research.wur.nl/en/publications/creating-green-consumer-loyalty-how-to-strategically-market-csr-a |
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dig-wur-nl-wurpubs-3861012024-01-17 de Winter, M.A. Zimmermann, K.L. Danse, M.G. External research report Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference 2008 Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their efforts regarding sustainability. Duurzaamheid is een belangrijk maatschappelijk thema, dat ook in de supermarktbranche van steeds grotere betekenis wordt. Dit rapport presenteert de bevindingen van een literatuurstudie naar de aangrijpingspunten die supermarkten hebben om voor hun duurzaamheidsinspanningen een voorkeurspositie bij de consument te verkrijgen. en LEI application/pdf https://research.wur.nl/en/publications/creating-green-consumer-loyalty-how-to-strategically-market-csr-a https://edepot.wur.nl/15610 consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten Wageningen University & Research |
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biblioteca |
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WUR Library Netherlands |
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English |
| topic |
consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten |
| spellingShingle |
consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten de Winter, M.A. Zimmermann, K.L. Danse, M.G. Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| description |
Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their efforts regarding sustainability. |
| format |
External research report |
| topic_facet |
consumer behaviour consumers corporate social responsibility food marketing organic foods supermarkets sustainability biologische voedingsmiddelen consumenten consumentengedrag duurzaamheid (sustainability) maatschappelijk verantwoord ondernemen marketing van voedingsmiddelen supermarkten |
| author |
de Winter, M.A. Zimmermann, K.L. Danse, M.G. |
| author_facet |
de Winter, M.A. Zimmermann, K.L. Danse, M.G. |
| author_sort |
de Winter, M.A. |
| title |
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| title_short |
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| title_full |
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| title_fullStr |
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| title_full_unstemmed |
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference |
| title_sort |
creating green consumer loyalty; how to strategically market csr and obtain consumer preference |
| publisher |
LEI |
| url |
https://research.wur.nl/en/publications/creating-green-consumer-loyalty-how-to-strategically-market-csr-a |
| work_keys_str_mv |
AT dewinterma creatinggreenconsumerloyaltyhowtostrategicallymarketcsrandobtainconsumerpreference AT zimmermannkl creatinggreenconsumerloyaltyhowtostrategicallymarketcsrandobtainconsumerpreference AT dansemg creatinggreenconsumerloyaltyhowtostrategicallymarketcsrandobtainconsumerpreference |
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