Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference
Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their efforts regarding sustainability.
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| Main Authors: | , , |
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| Format: | External research report biblioteca |
| Language: | English |
| Published: |
LEI
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| Subjects: | consumer behaviour, consumers, corporate social responsibility, food marketing, organic foods, supermarkets, sustainability, biologische voedingsmiddelen, consumenten, consumentengedrag, duurzaamheid (sustainability), maatschappelijk verantwoord ondernemen, marketing van voedingsmiddelen, supermarkten, |
| Online Access: | https://research.wur.nl/en/publications/creating-green-consumer-loyalty-how-to-strategically-market-csr-a |
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