Haalbaarheid commerciële introductie vergeten komkommers: resultaten van een zoektocht naar verspreiding en gebruik van drie komkommertypen uit het co-innovatieproject "Vergeten soorten, nieuwe marktpotenties"

This project focuses on the integration of Triple P in marketing and personnel policy. The aim of the project is as follows: “How can you effectively use the intrinsic values of sustainable agriculture and corporate social responsibility in the marketing of organic fruit and vegetables?” In the framework of this project, a training programme was set up to introduce employees to Triple P ideas. Furthermore, three consumer surveys were conducted to promote the integration of signals from the market in future marketing and personnel policy

Bibliographic Details

Main Authors:	Poot, E.H., van Dooijeweert, W., van den Berg, I., Janse, J., Zeelenberg, A.
Format:	External research report biblioteca
Language:	Dutch
Published:	Wageningen UR Glastuinbouw
Subjects:	crop husbandry, cucumbers, cucumis sativus, cultivars, feasibility studies, greenhouse horticulture, greenhouse vegetables, introduction, marketing, organic farming, varieties, biologische landbouw, glasgroenten, glastuinbouw, haalbaarheidsstudies, introductie, komkommers, landbouwplantenteelt, rassen (planten),
Online Access:	https://research.wur.nl/en/publications/haalbaarheid-commerciële-introductie-vergeten-komkommers-resultat
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