Advertising campaigns: formulation and tactics
Incl. bibl.
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| Main Author: | |
|---|---|
| Format: | book biblioteca |
| Language: | eng |
| Published: |
Ohio
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| Subjects: | Advertising, Communication impact, Mass media, Public relations, Communication ethics, |
| Online Access: | https://unesdoc.unesco.org/ark:/48223/pf0000013829 |
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