The impact of perceived CSR on corporate reputation and purchase intention
Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.
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Format: | info:eu-repo/semantics/publishedVersion biblioteca |
Language: | eng |
Published: |
2019
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Subjects: | Corporate social responsibility, Brand image, Affective and cognitive satisfaction, Loyalty, Reputation, Purchase intention, |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html http://hdl.handle.net/11086/549692 |
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