Ethiopia - In Makeda's Footsteps : Towards a Strategy for Pro-Poor Tourism Development

The Government of Ethiopia (GOE) has set in train an initiative to develop the tourism sector in Ethiopia. This study supports this objective through in depth analysis of the supply and demand sides of the sector and by proposing a focused and viable strategy to grow tourist visitation and revenues whilst supporting the GOE poverty reduction goals. The study identified that tourism generated approximately US$ 132 million in in country expenditure revenue from a base of about 150,000 foreign visitors who came to Ethiopia for various purposes such as leisure, business and conferences and to visit friends and relatives. The study established that each of these categories of visitor have different expenditure and length of stay characteristics and based on this suggests a strategy of focusing on the development of leisure tourism, identifying this as the segment with the most potential to deliver growth. A final theme focuses on the need to improve demand for tourism and to work on the image of Ethiopia. Several strategies are suggested including marketing and business development support for Ethiopian tour operators and accommodation owners. A major issue identified is that Ethiopia has little defined product being sold in the market place. It is expected that a strategy that defines product, develops it and improves its delivery will yield improved demand and image results.

Bibliographic Details

Main Author:	World Bank
Language:	English en_US
Published:	Washington, DC 2006-06
Subjects:	ACCOMMODATION OWNERS, ADB, AIR TRAVEL, AIRLINES, AIRPORT FACILITIES, ANCIENT SITES, ART, ATTRACTIONS, BASIC, BEAUTIFUL SCENERY, BIG GAME, BIRD WATCHING, BUSINESS DEVELOPMENT, CAPITAL CITY, CASTLES, CATHEDRAL, CHURCH, CHURCHES, CIVILIZATION, CONSERVATION, CONSUMER SPENDING, CONSUMERS, CRAFT, CRAFTS, CULTURAL ASSETS, CULTURAL EVENTS, CULTURAL HERITAGE, CULTURAL HERITAGE PRESERVATION, CULTURAL HERITAGE SITES, CULTURAL HERITAGE TOURISM, CULTURAL SITES, CULTURAL TOURISM, CULTURAL TOURS, CULTURAL TRADITIONS, CULTURAL WORLD HERITAGE, ECO-TOURISM, ECOLOGICAL SYSTEMS, ECONOMIC DEVELOPMENT, ECONOMIC GROWTH, ECONOMIC IMPACT OF TOURISM, ECONOMIC IMPACTS OF TOURISM, ECONOMIC LIBERALIZATION, EMPLOYMENT GENERATION, ENTRANCE FEES, ENVIRONMENTAL MANAGEMENT, FESTIVALS, FOLKLORE, FOREIGN TOURIST, FOREIGN TOURISTS, FOREIGN VISITORS, FORTS, GLOBAL TOURISM, GOVERNMENT POLICIES, HANDICRAFTS, HERITAGE, HERITAGE PROJECT, HERITAGE TOURISM, HISTORIC HERITAGE, HISTORIC SITES, HOLIDAYS, HOST COMMUNITIES, HOST COMMUNITY, HOTEL, HOTEL ASSOCIATION, HOTEL MANAGERS, HOTEL OWNERS, HOTEL WORKERS, HOTELIERS, HOTELS, IMPACT OF TOURISM, IMPACTS OF TOURISM, IMPORTANCE OF TOURISM, INSECURITY OF TENURE, INTERNATIONAL COUNCIL ON MONUMENTS, INTERNATIONAL OPERATORS, INTERNATIONAL TOUR OPERATORS, INTERNATIONAL TOURISM, INTERNATIONAL TOURIST, INTERNATIONAL TOURIST ARRIVALS, INTERNATIONAL TOURISTS, INTERNATIONAL VISITORS, LAND USE, LANDSCAPES, LEARNING, LEISURE, LEISURE EDUCATION, LEISURE TOURISM, LEISURE TOURISTS, LITERATURE, LOCAL HANDICRAFTS, LOCAL TOURISTS, MASTER PLAN, MINISTER FOR TOURISM, MONASTERIES, MONUMENTS, MOUNTAIN RANGES, MUSEUMS, NATIONAL MUSEUM, NATIONAL PARK, NATIONAL PARKS, NATIONAL TOURISM STRATEGY, NATURAL ASSETS, NATURAL ATTRACTIONS, NATURAL ENVIRONMENT, NATURAL PARKS, NATURAL SITES, NEW HOTELS, NUMBERS OF TOURISTS, PALACE, PASSENGERS, PERCEPTION, PERCEPTIONS, PERFORMING ARTS, POOR TOURISM, PROMOTIONAL STRATEGY, QUALITY OF FACILITIES, RECREATION, REGULATORY FRAMEWORKS, RESORTS, RESTORATION, SERVICE PROVIDERS, SERVICE SECTOR, SILVER, SOCIAL EXCLUSION, SOUVENIR SHOPS, SPECIES OF BIRDS, SPORTS, STAKEHOLDER GROUPS, STAKEHOLDERS, STONE, SUSTAINABILITY, SUSTAINABILITY OF TOURISM, SUSTAINABLE TOURISM, TEMPLE, TOUR, TOUR OPERATIONS, TOUR OPERATOR, TOUR OPERATORS, TOUR OPERATORS ASSOCIATION, TOUR PACKAGES, TOURISM, TOURISM ACTIVITIES, TOURISM ACTIVITY, TOURISM ASSETS, TOURISM ASSOCIATION, TOURISM AUTHORITY, TOURISM BUREAU, TOURISM COMMISSION, TOURISM COMPANY, TOURISM COUNCIL, TOURISM DEMAND, TOURISM DEVELOPMENT, TOURISM DEVELOPMENT STRATEGY, TOURISM ECONOMY, TOURISM ENTERPRISE, TOURISM ENTERPRISES, TOURISM EXPENDITURE, TOURISM GROWTH, TOURISM INDUSTRIES, TOURISM INDUSTRY, TOURISM INFRASTRUCTURE, TOURISM MARKET, TOURISM MASTER PLAN, TOURISM PERSPECTIVE, TOURISM PLANNING, TOURISM POLICIES, TOURISM POLICY, TOURISM PRODUCT, TOURISM PRODUCTS, TOURISM PROMOTION, TOURISM RECEIPTS, TOURISM RESEARCH, TOURISM REVENUES, TOURISM SECTOR, TOURISM SITES, TOURISM STRATEGIES, TOURISM STRATEGY, TOURISM TRAINING, TOURIST ATTRACTIONS, TOURIST BOARD, TOURIST COMMISSION, TOURIST DESTINATION, TOURIST DESTINATIONS, TOURIST EXPENDITURE, TOURIST EXPERIENCE, TOURIST GENERATING COUNTRIES, TOURIST GUIDE, TOURIST INDUSTRY, TOURIST ITINERARIES, TOURIST NUMBERS, TOURIST REVENUE, TOURIST SITES, TOURIST TRAFFIC, TOURISTS, TOURS, TRANSPARENCY, TRANSPORT INFRASTRUCTURE, TRANSPORT SECTOR, TRANSPORT SERVICES, TRAVEL AGENCIES, TRAVEL AGENTS, TRAVEL GUIDES, TRAVELERS, TRIP, TROPICAL FORESTS, UNESCO WORLD HERITAGE, VACATION, VISITOR, VISITOR ARRIVALS, WILDLIFE CONSERVATION, WILDLIFE RESERVES, WORLD HERITAGE, WORLD HERITAGE SITES, WORLD TOURISM, WORLD TOURISM ORGANIZATION,
Online Access:	http://documents.worldbank.org/curated/en/2006/06/10282116/ethiopia-towards-strategy-pro-poor-tourism-development https://hdl.handle.net/10986/8181
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