India - Taking Agriculture to the Market

Policy makers in India recognize the importance o f well-functioning markets to agricultural growth, food security, and broad-based rural development. Markets facilitate the commercialization and diversification of farming, and they are essential for efficiently bringing food and agricultural products to domestic and international consumers. Well functioning domestic markets can reduce the cost of food and assure stability of supply, which as the recent global food crisis has highlighted, are key to assuring the food security of poor and non-poor households. They also open opportunities for greater value-addition and employment throughout the economy. The rapid growth of the Indian economy is bringing new forces for change in agricultural marketing and processing systems. Changes in consumer demand are fueled by rising incomes, increasing urbanization, a growing middle class demanding more diversified and higher-quality food, more working women demanding access to prepared or processed foods and more convenient shopping under one roof, and increased exposure to products through wider media penetration (domestic and international television, cable, and internet). These forces in turn drive changes in the structure of marketing and encourage agricultural diversification.

Bibliographic Details

Main Author:	World Bank
Language:	English
Published:	Washington, DC 2008-10
Subjects:	ACCESS TO CAPITAL, ACCESS TO MARKET, ACCESS TO MARKETS, ADDITIVES, ADVERSE EFFECTS, AGRICULTURAL COMMODITIES, AGRICULTURAL EXPORT, AGRICULTURAL EXPORTS, AGRICULTURAL GROWTH, AGRICULTURAL MARKET, AGRICULTURAL MARKET DEVELOPMENT, AGRICULTURAL MARKETING, AGRICULTURAL MARKETING SYSTEMS, AGRICULTURAL MARKETS, AGRICULTURAL POLICY, AGRICULTURAL PRACTICES, AGRICULTURAL PRODUCE, AGRICULTURAL PRODUCTIVITY, AGRICULTURAL PRODUCTS, AGRICULTURAL RESEARCH, AGRICULTURAL SECTOR, AGRICULTURAL TECHNOLOGY, AGRICULTURAL TRADE, AGRICULTURE, AGROINDUSTRIES, AGROPROCESSING, ALCOHOLIC BEVERAGES, ANIMAL HEALTH, ARTIFICIAL SWEETENERS, AUCTION, AUCTIONS, BEER, BEVERAGES, BOTTLES, BREAD, CAPACITY BUILDING, CASHEW NUT, CEREALS, COLD CHAIN, COLD STORAGE, COLD STORAGE FACILITIES, COMMERCE, COMMERCIALIZATION, COMMUNITY PARTICIPATION, COMPETITIVENESS, CONDENSED MILK, CONSUMER DEMAND, CONSUMER PREFERENCE, CONTRACT FARMING, COTTON, CREAM, CROP INSURANCE, CROP PRODUCTION, CROPS, DAIRY, DIET, DIRECT MARKETING, DIVERSIFICATION, DOMESTIC CONSUMERS, DOMESTIC MARKET, DOMESTIC MARKETS, DRAINAGE, DRINKING WATER, DURABLE GOODS, EDIBLE OILS, EGGS, EMERGING MARKET, EMPLOYMENT OPPORTUNITIES, ENVIRONMENTAL DEGRADATION, EQUIPMENT, ESSENTIAL OILS, EXHIBITIONS, EXPENDITURE, EXPENDITURES, EXPORT, EXPORT MARKETS, EXPORT PERFORMANCE, EXPORT PROMOTION, EXPORTS, EXTENSION, EXTENSION AGENTS, EXTENSION SERVICE, EXTENSION SERVICES, EXTRACTS, FARM, FARM PRICES, FARM STRUCTURE, FARMER, FARMERS, FARMS, FEED, FEMALE PARTICIPATION, FIELD TRIALS, FISH, FLOUR, FOOD ADDITIVES, FOOD ADULTERATION, FOOD CHAIN, FOOD CONSUMPTION, FOOD FORTIFICATION, FOOD IMPORTS, FOOD INDUSTRIES, FOOD LAW, FOOD PRICES, FOOD PROCESSING, FOOD PROCESSING INDUSTRY, FOOD PRODUCTS, FOOD SAFETY, FOOD SAFETY STANDARDS, FOOD SECURITY, FOOD SYSTEM, FOOD TESTING, FOREIGN EXCHANGE, FORWARD CONTRACTS, FRUIT, FRUIT JUICES, FRUIT PRODUCTS, FRUITS, GAUGE, GRAINS, GROSS DOMESTIC PRODUCT, GROUNDNUT, GROUNDNUT OIL, HARNESS, HAZARD, HOUSEHOLD INCOME, HOUSEHOLD INCOMES, HOUSEHOLDS, HUMAN CAPITAL, HUMAN CAPITAL ASSETS, HURDLES, HYGIENE, HYPERMARKETS, IMPORT DUTIES, INCOME GROWTH, INCOMES, INFANT FOODS, INTEGRATION, INTERNATIONAL MARKET, INTERNATIONAL MARKETS, IRRADIATION, IRRIGATION, LABELING, LABOR MARKET, LABORATORIES, LEVY, LIVELIHOODS, LIVESTOCK, LIVESTOCK PRODUCTS, MAIZE, MANGOES, MARKET DEVELOPMENT, MARKET DEVELOPMENT ACTIVITIES, MARKET INFORMATION, MARKET INFORMATION SYSTEMS, MARKET MANAGEMENT, MARKET ORIENTATION, MARKET POTENTIAL, MARKET REVENUES, MARKET SUPPORT, MARKET SURVEILLANCE, MARKET SYSTEM, MARKETING, MARKETING ARRANGEMENTS, MARKETING BOARD, MARKETING STANDARDS, MEAL, MEAT, MILK PROCESSING, MILK PRODUCTS, MILLING, NUT PRODUCTS, OIL PRODUCTS, ORGANIC FOODS, PACKAGING, PACKING, PASTA, PESTICIDE, PLANTING MATERIAL, POOR HOUSEHOLDS, POTATOES, POULTRY, POVERTY RATE, POVERTY RATES, POVERTY REDUCTION STRATEGY, PRIVATE SECTOR, PRIVATE STORAGE, PROCESSED FOODS, PRODUCE MARKETING BOARD, PRODUCE MARKETING BOARDS, PRODUCER GROUPS, PRODUCER ORGANIZATIONS, PRODUCT QUALITY, PULSES, PURCHASE PRICES, QUALITY REQUIREMENTS, QUALITY STANDARDS, RETAIL, RETAILING, RICE, RURAL AREAS, RURAL BANKS, RURAL COOPERATIVES, RURAL CREDIT, RURAL DEVELOPMENT, RURAL ECONOMY, RURAL FINANCE, RURAL GROWTH, RURAL HOUSEHOLDS, RURAL INFRASTRUCTURE, RURAL POOR, RURAL POVERTY, RURAL POVERTY REDUCTION, RURAL ROAD, RURAL ROADS, SAFETY HAZARDS, SAFETY ISSUES, SAGO, SALE, SALES, SANITATION, SICKLES, SOFT DRINKS, SOYBEAN, SPADES, SPICES, STABILIZERS, STORAGE CAPACITY, SUBSTITUTE, SUBSTITUTES, SUGAR, SUPERMARKET, SUPERMARKETS, SUPPLY CHAIN, SUPPLY CHAINS, TANNING, TAPIOCA, TEA, TOMATOES, TRACTORS, TRANSACTION, TURMERIC, UNIVERSITIES, VEGETABLE PRODUCTION, VEGETABLES, VILLAGE LEADERS, VOLUME, WAREHOUSE, WAREHOUSES, WHEAT, WHEAT FLOUR, WHOLESALE MARKETING, WHOLESALING,
Online Access:	http://documents.worldbank.org/curated/en/2008/10/9999533/india-taking-agriculture-market https://hdl.handle.net/10986/7919
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