Training Microentrepreneurs over Zoom

Standard in-person business training programs are costly and difficult to scale to the millions of microenterprises in the developing world. The authors conducted an experiment to test the feasibility, cost-savings, and impact of delivering live training sessions over Zoom to microentrepreneurs in Mexico and Guatemala. This paper demonstrates that it is now feasible to recruit and train self-employed women online, covering a wide geographic area, with few technology issues. However, the cost savings over in-person classes are less than expected. Training improved business practices and performance over two months, but the impacts had dissipated within six months.

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Bibliographic Details
Main Authors: Deffebach, Peter, Davies, Elwyn, Iacovone, Leonardo, Mckenzie, David
Format: Working Paper biblioteca
Language:English
English
Published: Washington, DC: World Bank 2023-09-27
Subjects:BUSINESS TRAINING, MICROENTERPRISES, DIGITAL DELIVERY, ADULT REMOTE LEARNING, REMOTE SKILL TRAINING EFFECTIVENESS,
Online Access:http://documents.worldbank.org/curated/en/099553009262338447/IDU0c11dae2102d74046a008e9a0b46f0e4bd0e5
https://openknowledge.worldbank.org/handle/10986/40409
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