Helping Female Entrepreneurs Access Digital Platforms
Connecting female entrepreneurs to digital platforms that provide access to information and resources is possible, even in low-income and low-bandwidth settings. However, supporting initial take-up may require traditional, in-person marketing and onboarding. This brief shares lessons from a pilot of a digital mentoring platform in Ethiopia. The target users were female entrepreneurs in Ethiopia’s Somali region. The pilot found that on-boarding female entrepreneurs to digital platforms and helping them progress through the user experience is possible, but also suggests that thoughtful design modifications are critical. These modifications include: (a) using old-fashioned marketing strategies; (b) adopting a tech-plus-touch approach; (c) prioritizing a mobile-first low-bandwidth option; (d) simplifying onboarding requirements; and (e) providing educational and guidance resources.
Main Authors: | , |
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Format: | Brief biblioteca |
Language: | English en_US |
Published: |
World Bank, Washington DC
2023-03-12
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Subjects: | FEMALE ENTREPENEURS, DIGITAL PLATFORMS, ACCESS TO INFORMATION, TECH-PLUS-TOUCH, GENDER INNOVATION LAB, AFRICA GENDER POLICY, WOMEN AND PRIVATE SECTOR DEVELOPMENT, |
Online Access: | http://documents.worldbank.org/curated/en/099134503012336677/IDU0c3c7e852015e8049b20bc2805c9d2919a8b3 https://openknowledge.worldbank.org/handle/10986/39510 http://dx.doi.org/10.1596/39510 |
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