Information Disclosure and Demand Elasticity of Financial Products

This study tests the effectiveness of behavioral-based disclosure formats. Around 1,700 individuals from Mexico and Peru chose among loans and savings accounts presented in different formats, including a simplified key facts statement (KFS) and current marketing brochures. The study finds that the price elasticity of loans is -1.04 using brochures and -3.19 using the simplified KFS, with smaller effects for savings products. Finally, while financial literacy is correlated with better decision-making, the effect of the disclosure format for loans is about three times as large as that of financial literacy. More importantly, the KFS helps financially illiterate individuals relatively more.

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Bibliographic Details
Main Authors: Martínez Cuellar, Cristina, Gine, Xavier, Mazer, Rafael Keenan
Format: Working Paper biblioteca
Language:English
en_US
Published: World Bank, Washington, DC 2017-10
Subjects:FINANCIAL INFORMATION, DISCLOSURE, LAB EXPERIMENT, FINANCIAL LITERACY,
Online Access:http://documents.worldbank.org/curated/en/513631507130361973/Information-disclosure-and-demand-elasticity-of-financial-products-evidence-from-a-multi-country-study
https://hdl.handle.net/10986/28455
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