Garanti Bank SA : Combining SME Banking Excellence with a Proposition for Women Entrepreneurs in Turkey

Garanti Bankasi (Garanti) is a regional pioneer in offering products and services specifically targeted towards women entrepreneurs as a specific market segment. In 2006, Garanti created a women's entrepreneur support package specifically designed to help Turkey s women entrepreneurs to establish and grow their businesses. This was followed up with the creation of Women Entrepreneur Gatherings, in 2007, which provided additional training and educational tools and new networking opportunities. And in 2013, Garanti began collaborating with Bogazici University, a top university in Turkey, to offer an intensive mini-MBA training program for women entrepreneurs. Garanti also launched Turkey s first Woman Entrepreneur of the Year award, an initiative that showcases women who have successfully grown their business, encouraging more women entrepreneurship in the country. This case study (the study ) explores how Garanti leaders decided to focus on women entrepreneurs. It also documents and analyzes the bank s efforts to build a profitable and sustainable women in business franchise, through its three-pillar approach, including financial support, client education, and the encouragement of entrepreneurship. The case study also provides insights into how Garanti tapped into, and integrated with its highly innovative, market leading Small and Medium Enterprise, or SME banking franchise to more effectively target women in business. The study concludes with an objective assessment of the results of the program to date, offering suggestions from IFC specialists on how Garanti may further scale up its women in business initiative in the next phase of development.

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Bibliographic Details
Main Authors: McCartney, Andrew, Tilyayev, Ulugbek
Format: Working Paper biblioteca
Language:English
en_US
Published: World Bank Group, Washington, DC 2014-03
Subjects:ACCESS TO CAPITAL, ACCESS TO FINANCE, ACCOUNTING, AFFILIATES, APPLICATION PROCESS, ASSET MANAGEMENT, AUTO LOAN, BANK BRANCHES, BANKS, BEST PRACTICES, BORROWING, BRANCH, BUSINESS CREDIT, BUSINESS DEVELOPMENT, BUSINESS EDUCATION, BUSINESS MANAGEMENT, BUSINESS OPPORTUNITIES, BUSINESS PROCESSES, BUSINESS PURPOSES, BUSINESS SEGMENTS, BUSINESSWOMEN, BUYER, CALL CENTER, CAPABILITIES, CASH MANAGEMENT, CERTIFICATE, CERTIFICATES, CHAMBERS OF COMMERCE, COLLATERAL, COMMERCIAL BUSINESS, COMMERCIAL CREDIT, COMMERCIAL LOAN, COMMODITY, COMMODITY EXCHANGES, COMPANY, CORPORATE BANKING, CORPORATE MANAGEMENT, CORPORATION, CORPORATIONS, CREDIT CARD, CREDIT CARDS, CREDIT GAP, CREDIT GUARANTEE, CREDIT LIMIT, CREDIT LIMITS, CREDIT NEED, CREDIT POLICY, CREDIT PROCESS, CREDIT PRODUCTS, CREDIT RISK, CUSTOMER BASE, CUSTOMER LOYALTY, CUSTOMER RELATIONS, CUSTOMER RETENTION, CUSTOMER SEGMENT, CUSTOMER SERVICE, CUSTOMER SERVICES, CUSTOMIZATION, DEMAND DEPOSITS, DEPOSIT, DEPOSITS, DISTRIBUTION NETWORK, E-COMMERCE, E-LEARNING, EARNINGS, EDUCATIONAL ATTAINMENT, ELIGIBILITY CRITERIA, EMPLOYEE, EMPLOYER, EMPLOYERS, EMPLOYMENT, EMPLOYMENT OPPORTUNITIES, EMPOWERMENT, ENTERPRISE FINANCE, ENTREPRENEUR, ENTREPRENEURIAL ACTIVITY, ENTREPRENEURIAL EDUCATION, EQUAL OPPORTUNITIES, EQUAL OPPORTUNITY, EVALUATION CRITERIA, EXISTING BUSINESS, FACTORING, FAMILY BUSINESSES, FAMILY PLANNING, FARMERS, FEMALE EDUCATION, FEMALE ENTREPRENEURS, FEMALE LABOR, FEMALE LABOR FORCE, FEMALE LABOR FORCE PARTICIPATION, FEMALE LITERACY, FINANCIAL ANALYSIS, FINANCIAL EDUCATION, FINANCIAL INSTITUTION, FINANCIAL INSTITUTIONS, FINANCIAL NEEDS, FINANCIAL SERVICE, FINANCIAL SERVICE PROVIDER, FINANCIAL SERVICES, FINANCIAL STRUCTURE, FINANCIAL SUPPORT, FINANCING NEED, FINANCING NEEDS, FIRMS, FOREIGN TRADE, GENDER, GENDER BALANCE, GENDER DISCRIMINATION, GENDER EQUALITY, GLOBAL BANKING ALLIANCE FOR WOMEN, GLOBAL MARKETS, GOVERNMENT POLICY, GROUP OF WOMEN, HOUSEHOLD INCOME, HUMAN RESOURCES, INEQUALITY, INFORMATION TECHNOLOGY, INNOVATIONS, INSTALLMENT, INSURANCE, INTERNAL DATA, INTERNATIONAL FINANCE, INTERNATIONAL STANDARDS, INTERNATIONAL TRADE, INTERNATIONAL WOMEN, INVENTORY, INVESTMENT BANKING, KEY CHALLENGE, LABOR FORCE PARTICIPATION, LABOUR ORGANIZATION, LEASING, LOAN, LOAN AMOUNT, LOAN AMOUNTS, LOAN CUSTOMERS, LOAN PRODUCT, LOW INTEREST RATES, MANAGEMENT SYSTEM, MANUFACTURING, MARKET RESEARCH, MARKET SEGMENT, MARKETING, MATERIAL, MATURITIES, MEDIUM ENTERPRISES, MINISTRY OF FAMILY, MORTGAGE, MORTGAGES, NEEDS OF WOMEN, NETWORKING OPPORTUNITIES, NETWORKS, NEW BUSINESS, OVERDRAFT, PARTICIPATION OF WOMEN, PAYMENT SYSTEMS, PERSONAL BANKING, POINT-OF-SALE, POINT-OF-SALE TERMINAL, POWER OF WOMEN, PRIVATE BANKS, PRIVATE INVESTMENT, PRIVATE SECTOR, PRIVATE SECTOR BANKS, PROCUREMENT, PRODUCT DESIGN, PRODUCT DEVELOPMENT, PRODUCTION CAPACITY, PRODUCTIVITY, PROFITABILITY, PROFITABLE BUSINESS, REGISTRY, RELATIONSHIP MANAGEMENT, REPRESENTATION OF WOMEN, RESULT, RESULTS, RETAIL BUSINESS, RISK MANAGEMENT, SAVINGS, SEX RATIO, SEXES, SHAREHOLDER, SHAREHOLDERS, SHOP, SMALL BUSINESS, SMALL ENTERPRISE, SME, SME CLIENTS, SME PROJECT, SME SECTOR, SOCIAL BANKING, SOCIAL NETWORK, SOCIAL RESPONSIBILITY, SPECIAL CREDIT, STORE, SUBSIDIARIES, SUPPLIER, SUPPLIERS, SUPPORT FOR WOMEN, SUPPORT FOR WOMEN ENTREPRENEURS, TARGETS, TAX COLLECTION, TECHNICAL ASSISTANCE, TECHNICAL UNIVERSITY, TECHNOLOGICAL INFRASTRUCTURE, TERMS OF LOAN, TRADE SERVICES, TRAINING COURSES, TURNAROUND TIMES, UNION, UNITED NATIONS, UNITED NATIONS DEVELOPMENT PROGRAMME, USES, VALUE CHAIN, VILLAGE, WAREHOUSE, WAREHOUSE RECEIPT, WEB, WEB SITE, WOMAN, WOMAN ENTREPRENEUR, WOMEN EMPLOYEES, WOMEN ENTREPRENEUR, WOMEN ENTREPRENEURS, WOMEN ENTREPRENEURSHIP, WOMEN IN BUSINESS, WOMEN LEADERS, WORLD HEALTH ORGANIZATION,
Online Access:http://documents.worldbank.org/curated/en/2014/03/23214917/garanti-bank-sa-combining-sme-banking-excellence-proposition-women-entrepreneurs-turkey-case-study
http://hdl.handle.net/10986/21332
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