The Jipange KuSave Experiment in Kenya

Two trends in financial inclusion that are widely discussed today are the development of savings products designed specifically for poor clients and the ability to deliver financial products over the mobile phone. P9 is a savings product that was developed and tested in Bangladesh to meet poor people's variable savings and credit needs. M-PESA is a mobile payments product that was launched and scaled up in Kenya to enable the mass market to move money more easily. This Brief highlights the experience of Jipange KuSave, the mobile version of P9 designed to work over the M-PESA system.

Bibliographic Details

Main Authors:	Rotman, Sarah, Ferrand, David, Rasmussen, Stephen
Language:	English en_US
Published:	CGAP, Washington, DC 2012-10
Subjects:	ACCOUNT MANAGEMENT, ACCOUNTING, BALANCE SHEET, BANK ACCOUNTS, BLOG, BUSINESS MODEL, CLIENT BASE, COMMERCIAL BANK, COMPANY, CREDIT COOPERATIVE, CUSTOMER EXPERIENCE, CUSTOMIZATION, DEFAULTS, DEPENDENTS, DEPOSIT, DEPOSIT-TAKING INSTITUTION, DISBURSEMENT, FINANCES, FINANCIAL CONSTRAINTS, FINANCIAL INSTITUTION, FINANCIAL PRODUCT, FINANCIAL PRODUCTS, FINANCIAL SECTOR, FINANCIAL SERVICES, FINANCIAL SUPPORT, INCOME, INNOVATION, INNOVATIONS, JURISDICTIONS, LICENSE, LIQUIDITY, LOAN, LOAN AMOUNT, LOANS FROM BANKS, MANAGEMENT SYSTEM, MASS MARKET, MICROFINANCE, MOBILE NETWORK, MOBILE PHONE, MOBILE PHONES, NEGOTIATIONS, PENALTY, POWER PARITY, PRIVACY, PRODUCT DESIGN, PRODUCT INNOVATION, PURCHASING POWER, RAPID GROWTH, REGULATOR, REPAYMENT, REPAYMENT BEHAVIOR, REPAYMENTS, RETENTION, RETURN, SAVINGS, SAVINGS ACCOUNT, SITES, SMALL LOANS, TARGETS, TRANSACTION, TRANSACTION VOLUME, USAGE LEVELS, USERS, VIABLE BUSINESS,
Online Access:	http://documents.worldbank.org/curated/en/2012/10/17284996/kenya-jipange-kusave-experiment-kenya https://hdl.handle.net/10986/17074
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