How to Revamp a Business Edge Program : The Case of Ghana
IFC aims to strengthen the overall business environment by providing local markets with management training programs aimed at small businesses, such as Business Edge. IFC signs cooperation agreements with local business development service providers to deliver this interactive learning program. The hoped-for result is that the beneficiaries of training will run more efficient businesses and the overall economy will improve. This Smartlesson shares the lessons learned while revamping the Business Edge program in Ghana. The overhaul was achieved by clearing up training providers' misinterpretations about the program and empowering them to deliver it, defining a clear strategy for the program, shedding all but the top performing local providers, giving providers chances to network with potential clients, lining up some business for the providers, and exerting strong quality control over the program.
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| Format: | Brief biblioteca |
| Language: | English en_US |
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World Bank, Washington, DC
2012-11
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| Subjects: | ACCOUNTING, ADULT LEARNING, BUSINESS OPPORTUNITIES, INTERACTIVE LEARNING, LEARNING, MANUALS, MARKETING, MARKETING MANAGEMENT, MARKETING TOOLS, NER, QUALITY CONTROL, SELLING, TRAINEES, TRAINING OF TRAINERS, TRAINING PROGRAMS, |
| Online Access: | http://documents.worldbank.org/curated/en/2012/11/17383368/ghana-revamp-business-edge-program-case-ghana http://hdl.handle.net/10986/17064 |
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