Competition and Demographics in Large Indian Cities
Recent studies suggest that consumer-household attributes may be as important in determining the level of competition in certain markets as firm characteristics and the number of firms. However, evidence on which consumer-household attributes matter for competition is limited, especially for developing countries. Focusing on India's retail sector, this article contributes to this literature by showing that the number of adult non-workers per household in the city, a proxy for shopping time opportunity cost, has a strong effect on competition between retailers. Policy implications of our findings in light of the ongoing dramatic reductions in non-workers in India are discussed.
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| Main Author: | |
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| Format: | Journal Article biblioteca |
| Language: | en_US |
| Published: |
Taylor and Francis
2011-08-05
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| Subjects: | competition, retailing, demographics, |
| Online Access: | http://hdl.handle.net/10986/13317 |
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