Africa Can Compete
The study explores an important emerging opportunity for African exporters in a particular U.S. market niche - Afrocentric textiles and home products. The size and specific demand requirements of this emerging market are assessed by way of case studies of several large U.S. retail firms which are trying to source these African products. For various reasons, African firms are having problems meeting the demands of these firms, and the study investigates the specific supply constraints through detailed interviews with African producers. During the study, a growing opportunity for standardized garments production for mainstream U.S. consumers was also uncovered. The final section of the study assesses the competitiveness of African producers in this market and assesses Africa's future potential in this global export market.
| Main Authors: | , , , |
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| Language: | English |
| Published: |
World Bank, Washington, DC
1994-08
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| Subjects: | MANUFACTURING PRODUCTION, CLOTHING, EXPORT MARKETING, EXPORT INCENTIVES, INTERNATIONAL MARKETS, CASE STUDIES, MICROECONOMIC ANALYSIS, MARKET COMPETITION, SUPPLY & DEMAND, FOREIGN INVESTMENTS ACCESS TO INFORMATION, BARRIERS TO ENTRY, COMPETITIVENESS, DEREGULATION, DOMESTIC MARKET, ECONOMIC REFORM, EXCHANGE RATE, FOREIGN EXCHANGE, IMPORTS, INSTITUTIONAL DEVELOPMENT, LABOR COSTS, MACROECONOMIC CONDITIONS, MARKET RESEARCH, MARKETING, MERCHANDISE, MERCHANDISING, PRODUCERS, PRODUCTIVITY, QUOTAS, REGULATORY FRAMEWORK, RESEARCH AGENDA, RETAIL, RETAIL INDUSTRY, STATISTICAL ANALYSIS, STRUCTURAL ADJUSTMENT, SUPPLIERS, TECHNICAL ASSISTANCE, TRANSPORT, WORKING CAPITAL, |
| Online Access: | http://documents.worldbank.org/curated/en/1994/08/1614976/africa-can-compete https://hdl.handle.net/10986/10012 |
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