Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya
Background: Orange-fleshed sweetpotato (OFSP) is bio-fortified with vitamin A precursors through breeding and is thus ideal for combating vitamin A deficiency (VAD). One of the potential mechanisms to promote the consumption of OFSP is to enhance its availability through processing into products with a longer shelf life and more desirable to consumers. However, very few farmers and agro-processors practice value addition due to market uncertainties; there is little information on market availability for OFSP products. This study examined consumers' preference for OFSP puree chapati in rural and urban areas of Kenya, using the contingent valuation method. Data was collected from a random sample of 411 sweetpotato consumers and a double-bounded logit model was applied to analyze consumers' willingness to pay (WTP) for OFSP puree chapati. Results: Consumers were willing to pay a price of Kshs 19 (USD0.14) and 35 (USD0.26) for OFSP puree chapati in Homa Bay and Nairobi counties, respectively. The presence of children under five years in a household, consumers' awareness of OFSP products and benefits of consuming OFSP, and level of education had a positive and significant influence on WTP for OFSP puree chapati in both regions. Conclusion: The study demonstrated that consumers exhibited a positive preference for OFSP puree chapati. In order to increase the consumption of OFSP and its value-added products, it is important to promote consumer awareness of OFSP puree chapati and other such nutritious products through cooking demonstrations and other nudging approaches using attractive illustrations and social media platforms that engage mothers and care-givers of children under five years old as well as the youth.
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Subjects: | S01 - Nutrition humaine - Considérations générales, Q04 - Composition des produits alimentaires, patate douce, comportement du consommateur, zone urbaine, consommateur, rétinol, enquête auprès des consommateurs, évaluation contingente, acide ascorbique, prix à la consommation, http://aims.fao.org/aos/agrovoc/c_14729, http://aims.fao.org/aos/agrovoc/c_1821, http://aims.fao.org/aos/agrovoc/c_8085, http://aims.fao.org/aos/agrovoc/c_28315, http://aims.fao.org/aos/agrovoc/c_6539, http://aims.fao.org/aos/agrovoc/c_28656, http://aims.fao.org/aos/agrovoc/c_37529, http://aims.fao.org/aos/agrovoc/c_661, http://aims.fao.org/aos/agrovoc/c_1825, http://aims.fao.org/aos/agrovoc/c_4086, |
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dig-cirad-fr-6050752024-05-21T12:36:31Z http://agritrop.cirad.fr/605075/ http://agritrop.cirad.fr/605075/ Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya. Owuor Antonate Akinyi, Otieno David Jakinda, Okello Julius Juma, Oluoch‐Kosura Willis, Dufour Dominique. 2024. Journal of the Science of Food and Agriculture, 104 (8), n.spéc. Tropical roots, tubers and bananas: New breeding tools and methods to meet consumer preferences : 4722-4728.https://doi.org/10.1002/jsfa.12734 <https://doi.org/10.1002/jsfa.12734> Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya Owuor, Antonate Akinyi Otieno, David Jakinda Okello, Julius Juma Oluoch‐Kosura, Willis Dufour, Dominique eng 2024 Journal of the Science of Food and Agriculture S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 Kenya http://aims.fao.org/aos/agrovoc/c_4086 Background: Orange-fleshed sweetpotato (OFSP) is bio-fortified with vitamin A precursors through breeding and is thus ideal for combating vitamin A deficiency (VAD). One of the potential mechanisms to promote the consumption of OFSP is to enhance its availability through processing into products with a longer shelf life and more desirable to consumers. However, very few farmers and agro-processors practice value addition due to market uncertainties; there is little information on market availability for OFSP products. This study examined consumers' preference for OFSP puree chapati in rural and urban areas of Kenya, using the contingent valuation method. Data was collected from a random sample of 411 sweetpotato consumers and a double-bounded logit model was applied to analyze consumers' willingness to pay (WTP) for OFSP puree chapati. Results: Consumers were willing to pay a price of Kshs 19 (USD0.14) and 35 (USD0.26) for OFSP puree chapati in Homa Bay and Nairobi counties, respectively. The presence of children under five years in a household, consumers' awareness of OFSP products and benefits of consuming OFSP, and level of education had a positive and significant influence on WTP for OFSP puree chapati in both regions. Conclusion: The study demonstrated that consumers exhibited a positive preference for OFSP puree chapati. In order to increase the consumption of OFSP and its value-added products, it is important to promote consumer awareness of OFSP puree chapati and other such nutritious products through cooking demonstrations and other nudging approaches using attractive illustrations and social media platforms that engage mothers and care-givers of children under five years old as well as the youth. article info:eu-repo/semantics/article Journal Article info:eu-repo/semantics/publishedVersion http://agritrop.cirad.fr/605075/7/605075ed1.pdf text cc_by info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/ https://doi.org/10.1002/jsfa.12734 10.1002/jsfa.12734 info:eu-repo/semantics/altIdentifier/doi/10.1002/jsfa.12734 info:eu-repo/semantics/altIdentifier/purl/https://doi.org/10.1002/jsfa.12734 info:eu-repo/grantAgreement/////(FRA) Breeding RTB Products for End User Preferences/RTBfoods project |
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S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 http://aims.fao.org/aos/agrovoc/c_4086 S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 http://aims.fao.org/aos/agrovoc/c_4086 |
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S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 http://aims.fao.org/aos/agrovoc/c_4086 S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 http://aims.fao.org/aos/agrovoc/c_4086 Owuor, Antonate Akinyi Otieno, David Jakinda Okello, Julius Juma Oluoch‐Kosura, Willis Dufour, Dominique Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
description |
Background: Orange-fleshed sweetpotato (OFSP) is bio-fortified with vitamin A precursors through breeding and is thus ideal for combating vitamin A deficiency (VAD). One of the potential mechanisms to promote the consumption of OFSP is to enhance its availability through processing into products with a longer shelf life and more desirable to consumers. However, very few farmers and agro-processors practice value addition due to market uncertainties; there is little information on market availability for OFSP products. This study examined consumers' preference for OFSP puree chapati in rural and urban areas of Kenya, using the contingent valuation method. Data was collected from a random sample of 411 sweetpotato consumers and a double-bounded logit model was applied to analyze consumers' willingness to pay (WTP) for OFSP puree chapati. Results: Consumers were willing to pay a price of Kshs 19 (USD0.14) and 35 (USD0.26) for OFSP puree chapati in Homa Bay and Nairobi counties, respectively. The presence of children under five years in a household, consumers' awareness of OFSP products and benefits of consuming OFSP, and level of education had a positive and significant influence on WTP for OFSP puree chapati in both regions. Conclusion: The study demonstrated that consumers exhibited a positive preference for OFSP puree chapati. In order to increase the consumption of OFSP and its value-added products, it is important to promote consumer awareness of OFSP puree chapati and other such nutritious products through cooking demonstrations and other nudging approaches using attractive illustrations and social media platforms that engage mothers and care-givers of children under five years old as well as the youth. |
format |
article |
topic_facet |
S01 - Nutrition humaine - Considérations générales Q04 - Composition des produits alimentaires patate douce comportement du consommateur zone urbaine consommateur rétinol enquête auprès des consommateurs évaluation contingente acide ascorbique prix à la consommation http://aims.fao.org/aos/agrovoc/c_14729 http://aims.fao.org/aos/agrovoc/c_1821 http://aims.fao.org/aos/agrovoc/c_8085 http://aims.fao.org/aos/agrovoc/c_28315 http://aims.fao.org/aos/agrovoc/c_6539 http://aims.fao.org/aos/agrovoc/c_28656 http://aims.fao.org/aos/agrovoc/c_37529 http://aims.fao.org/aos/agrovoc/c_661 http://aims.fao.org/aos/agrovoc/c_1825 http://aims.fao.org/aos/agrovoc/c_4086 |
author |
Owuor, Antonate Akinyi Otieno, David Jakinda Okello, Julius Juma Oluoch‐Kosura, Willis Dufour, Dominique |
author_facet |
Owuor, Antonate Akinyi Otieno, David Jakinda Okello, Julius Juma Oluoch‐Kosura, Willis Dufour, Dominique |
author_sort |
Owuor, Antonate Akinyi |
title |
Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
title_short |
Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
title_full |
Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
title_fullStr |
Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
title_full_unstemmed |
Assessment of consumers' preference for orange-fleshed sweet potato puree chapati: A case of rural and urban consumers in Kenya |
title_sort |
assessment of consumers' preference for orange-fleshed sweet potato puree chapati: a case of rural and urban consumers in kenya |
url |
http://agritrop.cirad.fr/605075/ http://agritrop.cirad.fr/605075/7/605075ed1.pdf |
work_keys_str_mv |
AT owuorantonateakinyi assessmentofconsumerspreferencefororangefleshedsweetpotatopureechapatiacaseofruralandurbanconsumersinkenya AT otienodavidjakinda assessmentofconsumerspreferencefororangefleshedsweetpotatopureechapatiacaseofruralandurbanconsumersinkenya AT okellojuliusjuma assessmentofconsumerspreferencefororangefleshedsweetpotatopureechapatiacaseofruralandurbanconsumersinkenya AT oluochkosurawillis assessmentofconsumerspreferencefororangefleshedsweetpotatopureechapatiacaseofruralandurbanconsumersinkenya AT dufourdominique assessmentofconsumerspreferencefororangefleshedsweetpotatopureechapatiacaseofruralandurbanconsumersinkenya |
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