Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania
Growth in population and income, as well as urbanisation, are contributing to the growing consumption of high-value foods in developing countries. However, public and private investments targeting high-value agricultural markets are constrained by limited information on the quality dimensions of the market, the nature of traditional retail formats, and consumer segmentation. This paper presents a simple and appropriate methodology to provide such information, and applies it in Tanzania to animal-sourced foods. It features a rapid survey, which is then aligned with nationally representative survey data. The results show that Tanzanian consumers demand, and are anticipated to continue demanding, relatively good-quality animal products but in rather low-valued product forms. Consumer segments are differentiated by level of wealth and by choice of retail format and retail product form, rather than by quality per se.
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article biblioteca |
| Language: | English |
| Published: |
2016-09-30
|
| Subjects: | markets, foods, consumers, |
| Online Access: | https://hdl.handle.net/10568/78504 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|