Choose your crop carefully
Choose your crop carefully Cue: It?s natural to think that a marketing strategy is something that a farmer uses only after a crop has been harvested. In reality, of course, a farmer needs to think about how the crop will be marketed even before it has been planted. A good choice of crop - one that it is in high demand and will fetch a good price - is one of the most important marketing strategies. Our next report features Morris Mugavazi, a farmer who has decided to grow an unusual crop, but one which is in very high demand in his country, Zimbabwe. The crop he grows is mushrooms, a food which is becoming increasingly popular. As he explains to Busani Bafana, mushrooms are not an easy crop to grow because they need very specific temperature and humidity. However, the difficulties in growing the crop can clearly been outweighed by the profits they can earn in the market. IN:
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| Format: | Audio biblioteca |
| Language: | English |
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Technical Centre for Agricultural and Rural Cooperation
2002
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| Online Access: | https://hdl.handle.net/10568/57427 |
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