Expansion of maize seed systems research to the retail space

Expansion of maize seed systems research to the retail space

Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.

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Bibliographic Details
Main Author: CGIAR Research Program on Maize
Format: Report biblioteca
Language:English
Published: 2019-12-31
Subjects:research, maize, varieties, marketing, seed, development, rural development, information systems, seed systems, information, systems, agrifood systems, returns, systems research, seed development,
Online Access:https://hdl.handle.net/10568/123571
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id dig-cgspace-10568-123571
record_format koha
spelling dig-cgspace-10568-1235712023-03-14T11:47:23Z Expansion of maize seed systems research to the retail space CGIAR Research Program on Maize research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. 2019-12-31 2022-10-06T14:46:03Z 2022-10-06T14:46:03Z Report CGIAR Research Program on Maize. 2019. Expansion of maize seed systems research to the retail space. Reported in Maize Annual Report 2019. Innovations. https://hdl.handle.net/10568/123571 en CRP Innovation Other Open Access application/pdf
institution CGIAR
collection DSpace
country Francia
countrycode FR
component Bibliográfico
access En linea
databasecode dig-cgspace
tag biblioteca
region Europa del Oeste
libraryname Biblioteca del CGIAR
language English
topic research
maize
varieties
marketing
seed
development
rural development
information systems
seed systems
information
systems
agrifood systems
returns
systems research
seed development
research
maize
varieties
marketing
seed
development
rural development
information systems
seed systems
information
systems
agrifood systems
returns
systems research
seed development
spellingShingle research
maize
varieties
marketing
seed
development
rural development
information systems
seed systems
information
systems
agrifood systems
returns
systems research
seed development
research
maize
varieties
marketing
seed
development
rural development
information systems
seed systems
information
systems
agrifood systems
returns
systems research
seed development
CGIAR Research Program on Maize
Expansion of maize seed systems research to the retail space
description Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.
format Report
topic_facet research
maize
varieties
marketing
seed
development
rural development
information systems
seed systems
information
systems
agrifood systems
returns
systems research
seed development
author CGIAR Research Program on Maize
author_facet CGIAR Research Program on Maize
author_sort CGIAR Research Program on Maize
title Expansion of maize seed systems research to the retail space
title_short Expansion of maize seed systems research to the retail space
title_full Expansion of maize seed systems research to the retail space
title_fullStr Expansion of maize seed systems research to the retail space
title_full_unstemmed Expansion of maize seed systems research to the retail space
title_sort expansion of maize seed systems research to the retail space
publishDate 2019-12-31
url https://hdl.handle.net/10568/123571
work_keys_str_mv AT cgiarresearchprogramonmaize expansionofmaizeseedsystemsresearchtotheretailspace
_version_ 1779051426965618688

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