Expansion of maize seed systems research to the retail space
Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.
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Format: | Report biblioteca |
Language: | English |
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2019-12-31
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Subjects: | research, maize, varieties, marketing, seed, development, rural development, information systems, seed systems, information, systems, agrifood systems, returns, systems research, seed development, |
Online Access: | https://hdl.handle.net/10568/123571 |
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dig-cgspace-10568-1235712023-03-14T11:47:23Z Expansion of maize seed systems research to the retail space CGIAR Research Program on Maize research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. 2019-12-31 2022-10-06T14:46:03Z 2022-10-06T14:46:03Z Report CGIAR Research Program on Maize. 2019. Expansion of maize seed systems research to the retail space. Reported in Maize Annual Report 2019. Innovations. https://hdl.handle.net/10568/123571 en CRP Innovation Other Open Access application/pdf |
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biblioteca |
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Europa del Oeste |
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Biblioteca del CGIAR |
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English |
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research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development |
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research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development CGIAR Research Program on Maize Expansion of maize seed systems research to the retail space |
description |
Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems. |
format |
Report |
topic_facet |
research maize varieties marketing seed development rural development information systems seed systems information systems agrifood systems returns systems research seed development |
author |
CGIAR Research Program on Maize |
author_facet |
CGIAR Research Program on Maize |
author_sort |
CGIAR Research Program on Maize |
title |
Expansion of maize seed systems research to the retail space |
title_short |
Expansion of maize seed systems research to the retail space |
title_full |
Expansion of maize seed systems research to the retail space |
title_fullStr |
Expansion of maize seed systems research to the retail space |
title_full_unstemmed |
Expansion of maize seed systems research to the retail space |
title_sort |
expansion of maize seed systems research to the retail space |
publishDate |
2019-12-31 |
url |
https://hdl.handle.net/10568/123571 |
work_keys_str_mv |
AT cgiarresearchprogramonmaize expansionofmaizeseedsystemsresearchtotheretailspace |
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1779051426965618688 |