Expansion of maize seed systems research to the retail space
Agro-dealers were one of the key information outlets about maize seed varieties. Seed company engagement with agro-dealers and in-store promotions (push marketing) should be further explored to improve returns on investments in seed systems.
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| Main Author: | |
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| Format: | Report biblioteca |
| Language: | English |
| Published: |
2019-12-31
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| Subjects: | research, maize, varieties, marketing, seed, development, rural development, information systems, seed systems, information, systems, agrifood systems, returns, systems research, seed development, |
| Online Access: | https://hdl.handle.net/10568/123571 |
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