Novel market segmentation based on cultural heritage in West Africa

Novel market segmentation based on cultural heritage in West Africa

By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.

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Bibliographic Details
Main Author: CGIAR Research Program on Rice
Format: Report biblioteca
Language:English
Published: 2021-12-31
Subjects:rice, development, rural development, west africa, africa, systems, consumers, agrifood systems, cultural heritage, market segmentation, consumer preferences,
Online Access:https://hdl.handle.net/10568/122385
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id dig-cgspace-10568-122385
record_format koha
spelling dig-cgspace-10568-1223852023-03-14T12:03:49Z Novel market segmentation based on cultural heritage in West Africa CGIAR Research Program on Rice rice development rural development west africa africa systems consumers agrifood systems cultural heritage market segmentation consumer preferences By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without. 2021-12-31 2022-10-06T13:57:19Z 2022-10-06T13:57:19Z Report CGIAR Research Program on Rice. 2021. Novel market segmentation based on cultural heritage in West Africa. Reported in Rice Annual Report 2021. Innovations. https://hdl.handle.net/10568/122385 en CRP Innovation Other Open Access application/pdf
institution CGIAR
collection DSpace
country Francia
countrycode FR
component Bibliográfico
access En linea
databasecode dig-cgspace
tag biblioteca
region Europa del Oeste
libraryname Biblioteca del CGIAR
language English
topic rice
development
rural development
west africa
africa
systems
consumers
agrifood systems
cultural heritage
market segmentation
consumer preferences
rice
development
rural development
west africa
africa
systems
consumers
agrifood systems
cultural heritage
market segmentation
consumer preferences
spellingShingle rice
development
rural development
west africa
africa
systems
consumers
agrifood systems
cultural heritage
market segmentation
consumer preferences
rice
development
rural development
west africa
africa
systems
consumers
agrifood systems
cultural heritage
market segmentation
consumer preferences
CGIAR Research Program on Rice
Novel market segmentation based on cultural heritage in West Africa
description By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.
format Report
topic_facet rice
development
rural development
west africa
africa
systems
consumers
agrifood systems
cultural heritage
market segmentation
consumer preferences
author CGIAR Research Program on Rice
author_facet CGIAR Research Program on Rice
author_sort CGIAR Research Program on Rice
title Novel market segmentation based on cultural heritage in West Africa
title_short Novel market segmentation based on cultural heritage in West Africa
title_full Novel market segmentation based on cultural heritage in West Africa
title_fullStr Novel market segmentation based on cultural heritage in West Africa
title_full_unstemmed Novel market segmentation based on cultural heritage in West Africa
title_sort novel market segmentation based on cultural heritage in west africa
publishDate 2021-12-31
url https://hdl.handle.net/10568/122385
work_keys_str_mv AT cgiarresearchprogramonrice novelmarketsegmentationbasedonculturalheritageinwestafrica
_version_ 1779057092177428480

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