Novel market segmentation based on cultural heritage in West Africa
By establishing a link between rice cultural heritage and consumer preferences, we developed a proof of concept for market segmentation between consumers with cultural heritage and those without.
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| Main Author: | |
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| Format: | Report biblioteca |
| Language: | English |
| Published: |
2021-12-31
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| Subjects: | rice, development, rural development, west africa, africa, systems, consumers, agrifood systems, cultural heritage, market segmentation, consumer preferences, |
| Online Access: | https://hdl.handle.net/10568/122385 |
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