Data-driven tools enable solar irrigation companies in three sub-Saharan African countries to target their products and services to the right farmers in the right way, boosting technology uptake and promoting gender equality
Data-driven tools developed by WLE/IWMI are enabling private sector solar-powered irrigation companies in sub-Saharan Africa to determine and capitalize on the market potential for their irrigation equipment and services. By segmenting customer groups and assessing customers’ creditworthiness in gender-sensitive ways, companies are better able to target a range of farmers, including women. This is helping to accelerate the adoption of solar-powered irrigation technologies in frontier markets while promoting women’s equitable participation in irrigated agricultural value chains.
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| Format: | Case Study biblioteca |
| Language: | English |
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2021-12-31
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| Subjects: | gender, farmers, markets, women, technology, irrigation, value chains, participation, data, private sector, services, adoption, gender equality, africa, sub-saharan africa, equipment, tools, companies, agricultural value chains, irrigation equipment, products, equality, groups, countries, case studies, agrifood systems, rural development, |
| Online Access: | https://hdl.handle.net/10568/121751 |
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