Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda
This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.
| Main Authors: | , , |
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| Format: | Journal Article biblioteca |
| Language: | English |
| Published: |
African Journals Online
2020-01
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| Subjects: | sweet potatoes, potatoes, food production, plant breeding, uganda, development, education, |
| Online Access: | https://hdl.handle.net/10568/107340 https://doi.org/10.4314/jae.v24i1.1 |
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