Tourism and Nation Branding: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean
This document touches upon the challenges and possibilities between tourism and cultural and creative industries in Latin America and the Caribbean and the ways in which they are connected. It analyzes their situation within the COVID-19 crisis with the intention of understanding their global context and creating new lines of action that may be associated with technological innovation.
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| Language: | English |
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Inter-American Development Bank
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| Subjects: | Tourism, Branding, Digital Technology, Coronavirus, Art and Culture, Creativity, Exponential Technology, Science and Technology, Pandemic, Digital Strategy, Digital Transformation, Cultural Activities, Technological Innovation, Travel Tech, Z10 - Cultural Economics • Economic Sociology • Economic Anthropology: General, nation brand;destinations;micro turism;smart tourism;culture;video games;digital strategies;creative and cutural industries;value chain;COVID-19;innovation;Latin America and the Caribbean., |
| Online Access: | http://dx.doi.org/10.18235/0004301 https://publications.iadb.org/en/tourism-and-nation-branding-trends-and-digital-strategies-art-culture-and-new-technologies-latin |
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