Do You Have COVID-19?: How to Increase the Use of Diagnostic and Contact-Tracing Apps
Diagnostic and contact tracing apps are an important weapon against contagion during a pandemic. We study how the content of the messages used to promote the apps influences adoption by conducting a survey experiment on approximately 23,000 Mexican adults. Respondents were randomly assigned to one of three different prompts, or a control condition, before stating their willingness to adopt a diagnostic app and contact-tracing app. The prompt emphasizing government efforts to ensure data privacy, which has been one of the most common strategies, reduced willingness to adopt the diagnostic app by about 4 percentage points and the contact tracing app by 3 percentage points. An effective app promotion policy must understand individuals' reservations and be wary of unintended reactions to naive reassurances.
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| Language: | English |
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Inter-American Development Bank
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| Subjects: | Coronavirus, Pandemic, Mobile App, Contact Tracing, Information Privacy, I12 - Health Behavior, D91 - Intertemporal Household Choice • Life Cycle Models and Saving, D62 - Externalities, D90 - Intertemporal Choice: General, D19;Priming;contact tracing apps;Diagnostic apps;Take-up, |
| Online Access: | http://dx.doi.org/10.18235/0003131 https://publications.iadb.org/en/do-you-have-covid-19-how-increase-use-diagnostic-and-contact-tracing-apps |
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